Designers turn a Lexus CT hybrid into clothing
By Emily Price
December 26, 2011
Recycling an old car seems like a reasonable idea, but what about recycling it into clothes? Lexus recently challenged four designers to create fashion masterpieces out of a dismantled Lexus CT hybrid as part of an advertising campaign. Photos of models wearing the final products will be pictured in the January 2012 edition Vogue.
Lexus says the CT hybrid is 90% recyclable (based on ISO 22628 standards) and while the results of the promotional stunt designed to highlight this fact might not find your their way into your everyday wardrobe (this is high-fashion after all), they still look pretty magnificent:
Curious how they were able to make it all happen? Check out the video below for a more in-depth look at the process.
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