Tour Lamborghini's Museum in Italy from your computer
By C.C. Weiss
October 10, 2013
Those interested in doing an intimate tour of the Museo Lamborghini car museum would have traditionally had to trot to Lamborghini's headquarters in Sant'Agata Bolognese, Italy. Now, they no longer have to worry about the high costs of travel. Leveraging Google Street View technology, Lamborghini has launched a 360-degree tour of the two-story museum. Computer and mobile device users can now experience 50 years of Lamborghini from the comfort of home.
Lamborghini says that it is the first Italian luxury auto brand to offer an indoor view of its museum. Using their web browsers, virtual visitors can cozy up to the Miuras, Countaches, Diablos, Jalpas, LM002s, etc. on display in the museum. The software even allows them to "step inside" certain models, getting a better look at and feel for what it's like to ride the Bull. Other points of interest include styling models, photos, engines, and ultra-limited editions and one-offs, like the Reventon, Estoque and Sesto Elemento.
The Lamborghini virtual tour is available via web browser and the Google Map App (Android and iOS). You can access the feature by using the "See Inside" option at http://lam.bo/peeic. Be sure to click on the cars to be transported into the cockpits. Our only complaint is that we couldn't seem to zoom in to make the information displays legible. We'd love to see all the specs and details for each model – a key element of any car museum experience.