Highlights from the 2015 Geneva Motor Show

Lady Gaga-designed Polaroid camera sunglasses


January 10, 2011

The GL20 Camera Glasses designed by Lady Gaga

The GL20 Camera Glasses designed by Lady Gaga

Image Gallery (6 images)

Many companies have a hard time distinguishing themselves from the crowd at CES, so Polaroid played the celebrity card using Lady Gaga to unveil a series of products she actually helped design. Making up Polaroid’s new Grey Label line is a digital camera that prints out photos and a mobile printer – both using ZINK’s Zero Ink thermal printing technology – but the most obviously Gaga-esque product is a pair of sunglasses that feature a built-in camera for taking pics and vids, along LCD screens built into the lenses to display them.

The GL20 Camera Glasses contain a concealed 5-megapixel camera that can capture video and stills. It can be set up to capture images at 10 or 60 second intervals, or manually via a button on the arm of the glasses. The images can be saved to an SD card and transferred to a computer via Bluetooth or a USB port, also located in the arm, to be uploaded to the internet, or displayed immediately on two 1.5 inch LCD displays embedded in the lenses to be viewed by people around you. Oh, and they’ll also protect your eyes from the Sun’s rays.

At the unveiling of the sunglasses at CES 2011, Lady Gaga said she first envisaged such a concept years ago and made some glasses out of iPod screens that played movies, which she used on her Fame Ball tour. Ironically, the GL10 Instant Mobile Printer that was also unveiled can print the images from the GL20 sunglasses or any Bluetooth smartphone, but not the iPhone.

Both the GL10 Instant Mobile Printer and GL30 Instant Digital Camera use ZINK Zero Ink thermal technology to print Polaroid-style photos. The GL30 also saves images digitally if you want to save on the cartridges, which are compatible with both devices and good for 10 prints.

The Polaroid GL10 Instant Printer will be available in May for US$149.99, while the GL20 Camera Glasses and GL30 Instant Digital Camera will be released later this year with pricing still to be announced.

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag.   All articles by Darren Quick

Ra Ra Lady Ga Ga I need a pair right away......

Richie Suraci
11th January, 2011 @ 05:09 am PST

It would be nice if this same technology could be incorporated into standard prescription glasses as well. At least for taking pictures.


11th January, 2011 @ 08:51 am PST

As cool as this almost is, "spycams" are nothing new and I am unsure about getting technology from someone who decided to wear a meat dress.

Charles Bosse
11th January, 2011 @ 05:12 pm PST

pretty neat hide camera behind sunglasses. Cant see tiny peephole camera front of sunglasses.Thats pretty cool.

14th August, 2012 @ 01:57 pm PDT
Post a Comment

Login with your gizmag account:

Or Login with Facebook:

Related Articles
Looking for something? Search our 31,264 articles
Recent popular articles in Digital Cameras
Product Comparisons