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Lacoste and Zaha Hadid launch exclusive limited edition footwear collection

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May 27, 2009

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May 28, 2009 It's always fascinating to see a set of fresh eyes tackle an ancient art. Though humans have used leather shoes of some form for at least 20,000 years, the last half century has seen such advances in materials technology that footwear design has entered a renaissance period with radical new thought in abundance. Now prolific designer and architect Zaha Hadid has turned her hand to footwear design, creating a footwear collection for Lacoste. The designs are original, stunning, limited edition (only 850 pairs), exclusive and expensive. Most remarkable of all, given the shapes and textures, they're made from non-synthetic kid leather.

The Hadid press release reads as follows:

Lacoste will launch the footwear capsule collection designed in collaboration with Zaha Hadid Architects in September 2009. The project was initially previewed in October 2008 during the Frieze Art Fair in London, and the ‘work in progress’ exhibited there has now become a final design prototype ready for production.

The Zaha Hadid for Lacoste footwear collaboration began with a digitized interpretation of surfaces with repeated patterns. ‘The design expression behind the collaboration with Lacoste footwear allows the evolution of dynamic fluid grids,’ explains Hadid. ‘When wrapped around the shape of a foot, these expand and contract to negotiate and adapt to the body ergonomically. In doing so a landscape emerges, undulating and radiating as it merges seamlessly with the body.’ The digital landscape is translated into a tactile landscape by a series of metal plates depicting the desired wave pattern. These plates were subsequently utilised to apply a combination of heat embossing and debossing techniques to the calf leather, thus rendering the topography in relief. This resulting topography gradually emerges on the uppers as it curves around the top and exterior fascia of each shoe, and fades across the straps. A 2D plan drawing of the 3D pattern is replicated on the sole of the shoe.

The continuity and fluidity in the design are enhanced by the minimum depth of the sole and the seamless strap closure system. The limited edition closure system features a bi-stable snapping metal band encased in the leather strap at the upper-most end. This responsive band gently wraps and secures itself at ankle height in the men’s limited edition and at knee height in the women’s limited edition.

The unique Zaha Hadid for Lacoste logo appears on the side of the heel and on the in-sock. The sleek and sophisticated black box which packages the product also bears an embossed version of the same logo.

The women’s boots are available in black and purple, whilst the men’s come in black and navy.

This limited-edition collection of just 850 pairs will be available exclusively at such high-end boutiques as Colette in Paris, Dover Street Market in London and 10 Corso Como in Milan. The exclusive collaboration will be highlighted in store by a suite of bespoke material designed to complement and enhance the themes and colours of the project.

ENDS

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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