Times are changing fast in the video industry! JVC's latest shoulder-supported pro camcorder, the GY-HM700, is the first to store files on inexpensive SDHC memory cards. Developed for mainstream production, electronic newsgathering and cinematography, the GY-HM700 records in the QuickTime (.MOV) format, the native format for Apple's Final Cut Pro™ editing system. This eliminates the time-consuming transfer step and dramatically speeds up post-production workflow. SDHC media is also the first practical solid state solution to physical archive and thanks to ever-decreasing prices, the per-minute cost of SDHC memory is now comparable to video tape.