Johnson Controls shows off ie:3 demonstrator car at Detroit Auto Show

Of the various vehicles that were displayed at this month’s Detroit Auto Show, undoubtedly the biggest crowds were drawn to the cars with the most striking exteriors – witness the Porsche 918 RSR, for instance. Given that we drive our cars from the inside, however, isn’t the interior what’s most important? That’s what Johnson Controls seems to believe, as its ie:3 demonstrator vehicle showcased a number of the company’s innovations for vehicle interiors. According to Michael Warsaw, Johnson’s VP of Industrial Design and Marketing for North America, “Everything that you’ll see in this vehicle is ready for the next generation of automobiles.”

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