Hyundai goes snowboarding with the Veloster Alpine concept
By C.C. Weiss
October 23, 2012
A joint project with Korean aftermarket performance parts manufacturer ARK Performance and several other partners, the Veloster Alpine proves that Hyundai has more than one SEMA vision. This ode to the extreme winter sports lifestyle gets upgrades under the hood and around the interior and exterior.
"Our Veloster Alpine concept reflects the diverse lifestyle versatility we envisioned in the original Veloster concept," Ted Lee, owner of ARK performance, Inc., said in a press release. "This extreme sports coupe concept will appeal to winter sports enthusiasts who love to carve the snow as much as a twisty canyon road."
The car looks like a highway iceberg thanks to its glossy pearl white and blue paint job. While we haven't seen the interior yet, we know that the color scheme continues there, where Alcantara, Italian leather and WeatherTek breathable fabric procured by JPM Coachworks give driver and passengers a cozy cabin to retreat to after a bone-chilling day. The blend of materials was chosen for its durability under wet, GORE-TEX-dripping conditions.
ARK caresses 232 horses out of the 1.6-liter engine with its own performance exhaust system and oil cooler, along with outside upgrades like BTRcc engine bay parts and tuning and a K&N; intake system. Other performance enhancements include an ARK performance coilover system, ARK Big Brake Kit and Rays Gramlight 57Xtreme Wheels shod in Nitto INVO tires.
A body kit with bumpers, side skirts, rear wing and fenders enhances aerodynamic performance, and custom headlights and taillights add a distinct set of eyes. A Yakima snowboard rack with included boards and a set of Rally Armor mudflaps make the Alpine a suitable ride for shuttling to the mountain on any powder morning.
The Veloster Alpine will be on display at SEMA, which runs from October 30 to November 2 in Las Vegas.