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Honda to market electric motorcycle by 2010

By

December 18, 2008

December 19, 2008 Honda has been quick to signal some radical changes in direction to enable it to endure the tough times expected in 2009. Following news that it is cancelling all F1 racing involvement and development, and likewise with the successor to the NSX sports car, the company has announced it intends to pursue ever cleaner automotive technologies and the most exciting of its announcements is that it will have an electric motorcycle on the market before the end of 2010. Honda’s original core product was the motorcycle and history shows that motorcycle sales remain strong in difficult times – the Honda announcement of an electric motorcycle is likely to spur rivals Yamaha and Suzuki into action, with both having shown fantastic electric bikes already, and both afraid to give Honda a head start in what will surely be a massive market.

With more people likely to show interest in the motorcycle in a harsh economic climate, Honda plans for a game-changing electric motorcycle are the signal that the era of the electric motorcycle is about to begin – Honda’s brief statement pointed out that the characteristics of electric power can be better utilized in the area of motorcycles, which are often used for short distance travel.

Honda's toughness in negative business environments comes from its almost recession-proof motorcycle business. The motorcycle business has since given way to a global business foundation around three axes - motorcycles, automobiles and power products – but Honda knows it can rely on its original core product and the cost-efficiency of a plug-in electric bike could attract a huge new customer segment, particularly in the emerging emerging economic regions of Asia and South America. Motorcycles are replacing bicycles for everyday transportation in these markets, and long-term and steady market growth is expected for the motorcycle business despite the economic conditions.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
2 Comments

Well I guess this didn\'t happens

EvilBunny

haah. here we are three years later and still no electric honda?

JDS
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