The Honda TITAN MIX – the world's first flex fuel motorcycle
By Mike Hanlon
March 10, 2009
March 11, 2009 Brazilian Honda subsidiary Moto Honda da Amazonia Ltda.(HDA) has begun sales of the CG150 TITAN MIX, the first motorcycle in the world to be equipped with flexible-fuel technology. The 150cc motorcycle is equipped with a Mix Fuel Injection System, a newly developed fuel supply and fuel injection control system that enables consumers to use a flexible mixture of environmentally-responsible bio-ethanol and gasoline fuels, hence reducing CO2 emissions and fuel costs.
In Brazil, penetration of flexible-fuel technology is well advanced, and approximately 90% of new automobiles sold there are equipped with flexible-fuel technology. As the first flex-fuel motorcycle, the BRL 6,340 real (USD$2700) CG150 TITAN MIX looks certain to grab a hug chunk of the market, and Honda expects to sell in excess of 200,000 units a year – approximately 10% of the market - in the first year. In 2008, Honda sold approximately 1.326 million motorcycles in a market with 1.91 million units.
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