March 11, 2009 Brazilian Honda subsidiary Moto Honda da Amazonia Ltda.(HDA) has begun sales of the CG150 TITAN MIX, the first motorcycle in the world to be equipped with flexible-fuel technology. The 150cc motorcycle is equipped with a Mix Fuel Injection System, a newly developed fuel supply and fuel injection control system that enables consumers to use a flexible mixture of environmentally-responsible bio-ethanol and gasoline fuels, hence reducing CO2 emissions and fuel costs.
In Brazil, penetration of flexible-fuel technology is well advanced, and approximately 90% of new automobiles sold there are equipped with flexible-fuel technology. As the first flex-fuel motorcycle, the BRL 6,340 real (USD$2700) CG150 TITAN MIX looks certain to grab a hug chunk of the market, and Honda expects to sell in excess of 200,000 units a year – approximately 10% of the market - in the first year. In 2008, Honda sold approximately 1.326 million motorcycles in a market with 1.91 million units.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon