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GTbyCITROEN: where the real and virtual worlds meet

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October 4, 2008

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October 5, 2008 One of the most interesting vehicles, and indeed, concepts at the Paris Motor Show which opened yesterday, is the GTbyCITROËN, the first ever car to be specifically designed to bring the virtual and real worlds together. Unlike other cars which are seen as concepts years before they are driven, Paris Motor Show visitors can actually drive the concept car in a true to life simulator. GTbyCITROËN is a joint venture between Citroën and the makers of Gran Turismo, and was created for the eagerly anticipated fifth iteration of the famous, and increasingly influential game in the Playstation series.

Citroen’s press release reads thus:

At almost five metres long, GTbyCITROËN packs the latest hi-tech racing equipment into an exaggerated sporty frame. Planted on 21-inch, diamond-effect, aluminium wheels, the car’s gullwing doors, over-sized rear end with mobile spoiler, gaping air intakes and flat underside exude the qualities of an accomplished racer.

With chrome chevrons on the smooth, aerodynamic, front end asserting the car’s Citroën identity, the GTbyCITROËN is bursting with styling cues typical of the Company’s creative flair. The sharp lines and sculpted body are emphasised by the white-to-grey flared paint work which gives the car a forceful look and an impression of speed - even when it’s standing still.

The sleekly muscled racer sports a large wraparound windscreen adding to the impact of the car’s size and dynamic appearance. Penetrating blue LED headlamps and slim-line carbon fibre rear view mirrors - which appear to be suspended in mid-air - add to GTbyCITROËN’s futuristic racing style.

Premium materials used throughout GTbyCITROËN’s hi-tech interior reflect the car’s distinguished and refined personality. In contrast to its light body work, the cabin features a darker, more brooding colour scheme with two padded racing seats finished in black leather and fitted with four point harnesses. The dark leather, along with copper and steel touches inside the cabin and a low-slung driving position, create an opulent and powerful racing environment. Important on-board data is displayed via a red LED head-up display, allowing drivers to maintain focus on the track.

In the game, the GTbyCITROËN showcases Citroën’s dedication to the environment with an electric drive train powered by a fuel cell, totally eliminating pollutant emissions.

Kazanori Yamauchi, President of Polyphony Digital Inc and creator of Gran Turismo, commented, “GTbyCITROËN shows how the worlds of virtual and real-life motoring can join together to create a truly innovative partnership. To see the GTbyCITROËN take shape in our game studios and then for real has been a truly unique experience - as our work normally stays in the digital world.” ENDS

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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