If you've seen the rock video for Professor Green's Coming to Get Me, then you'll know just how fascinating 360-degree interactive video can be. Viewers are able to continuously change their point of view, looking in front of, behind, beside or even above the camera at any point in the action – it's never the same video twice, if you don't want it to be. While such technology could mean big things for feature film production, it's also set to shake up your home videos ... starting with the GoPano micro 360-degree video system for iPhone.

The micro was designed by engineers at Pittsburgh tech start-up EyeSee360. The company, which is made up of alumni from Carnegie Mellon University, has previously developed the GoPano Plus, a 360-degree lens for use on digital SLRs. While the Plus is priced at US$699, however, the micro is expected to sell for about $80.

The current prototype attaches to the lens of an iPhone 4, via a custom case. Users then simply record a video, simultaneously catching everything visible within a 360-degree horizontal loop around the lens (they can select what point of view appears on the phone's screen as they're shooting, but that doesn't affect what's recorded). When they're done, proprietary software allows viewers of the footage to navigate within the panorama using the phone's touchscreen, panning left or right whenever they see fit. The company is also developing a web platform, where users can share their videos.

Although the GoPano micro is not yet available for general purchase, people interested in helping to fund its development can get one for a pledge of US$50 or more.

An example of a video shot with the technology can be seen – and manipulated with your mouse – below.

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    About the Author

    Ben Coxworth

    An experienced freelance writer, videographer and television producer, Ben's interest in all forms of innovation is particularly fanatical when it comes to human-powered transportation, film-making gear, environmentally-friendly technologies and anything that's designed to go underwater. He lives in Edmonton, Alberta, where he spends a lot of time going over the handlebars of his mountain bike, hanging out in off-leash parks, and wishing the Pacific Ocean wasn't so far away.

    All articles by Ben Coxworth


    • Extremely cool.

    • This is brilliant!. It must have a fairly large file size, but memory is cheap these days. It is amazing how the mouse can pan the picture on the demo video.I hope it gets into production

    • Neat! Add Livestream and going on the road will never have \"boring\" or \"are we there yet\" heard again.

      Daniel Moore
    • windykites,

      The file size won\'t be any bigger than regular 720p videos taken on the iPhone. The resolution is still limited by the built-in camera and resolution by and large determines file size. You will lose some detail while viewing because it\'s digitally zooming into a portion of the image and removing the distortion.

    • been done before by sony with their hd bloggie camcorder including 360 lens and software. http://b2b.sony.com/Solutions/product-detail.do?prodId=SEL-M-185795&catId=SEL-yf-dncat-30037 search for sony MHS-PM5K , kit is around $100 for camcorder, lens, and software. see also http://www.steves-digicams.com/2002_reviews/360one.html for lens from kaiden inc.

    • Videos über 360° mit dem IPhone - RESPEKT!

      Oliver Bartels

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