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GoVacuum's US$1 million gold-plated vacuum cleaner


July 5, 2012

Every component of the GV62711 vacuum cleaner except for the bag, motor, and wheels is encased in 24k gold

Every component of the GV62711 vacuum cleaner except for the bag, motor, and wheels is encased in 24k gold

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Every now and then, we here at Gizmag like to take a look at how the other half (or one percent) live. And why not? It's nice to occasionally fantasize about say, waking up in a private, underwater hotel room, to be chauffeured in a Mercedes-Benz to a weekend getaway on your own personal floating island. But does that fantasy involve personalized, gold-plated cleaning appliances? If it didn't before, it sure can now with GoVacuum's GV62711 vacuum cleaner and it's US$1 million price tag.

Billed as "the world's most expensive vacuum" - a title that's likely to remain uncontested for some time - the GV62711 features a high-performance 10 amp motor, a 14-inch wide cleaning nozzle with a roller brush, anti-marring wheels, and an outer bag for holding disposable HEPA bags. Oh, and almost every component except for the bag, motor, and wheels is plated in 24 k gold. Amazingly, even with the full metal build and gold plating, the vacuum only weighs about 16 pounds (7.25 kg) - still considered lightweight as far as vacuum cleaners go.

But if you're thinking the gold improves the vacuum's performance somehow, think again. GoVacuum has stated explicitly that the gold serves no real purpose other than aesthetics. In fact, the amount of gold used to make the vacuum doesn't at all equal the overall price; it literally is not worth its weight in gold. It can however be fully customized with personal engravings at no extra charge, and the hand-sewn outer bag can also be made from almost any material the purchaser chooses.

It's hard to fathom paying more than most people spend on a house for a vacuum cleaner, but that seems to be the whole point. GoVacuum's site even describes it more as a status symbol that is "designed for the select few who simply can." The larger question though is just who would actually use it. Anyone able to casually drop a cool million on a vacuum surely can afford a cleaning service, so it's likely the one person who gets the most use out of it will be the maid.

GoVacuum is only producing 100 of the GV62711 vacuum cleaners, so any billionaires interested in decorating their closet with an appliance even Liberace would find a bit over the top should head over to the website soon. If you're strapped for cash, GoVacuum is offering a 0.001% discount (i.e. $10 off) for liking its Facebook page, plus free shipping and a lifetime warranty. If that doesn't convince you that you need a cleaning device worth more than some people make in their lifetime, then you should also check out the rap video promoting the vacuum below.

Source: GoVacuum

About the Author
Jonathan Fincher Jonathan grew up in Norway, China, and Trinidad before graduating film school and becoming an online writer covering green technology, history and design, as well as contributing to video game news sites like Filefront and 1Up. He currently resides in Texas, where his passions include video games, comics, and boring people who don't want to talk about either of those things. All articles by Jonathan Fincher

I would have done a Dyson at least...

John Parkes

For that money you can have conveyer belts (or a like a typewriter ribbon for those who know what that is) that gives you new carpet every day. Vacuumed carpet is USED carpet. Who wants that? ;) Plus, no obnoxious sound.


I just don't get it... I understand when rich people buy a personal chopper, an expensive sports car or sleep over in an undervater hotel room. These things can bring them mobility, comfort or memorable moments. But covering a vacuum with gold ? That's what makes your life fulfilling and happy ? It's just to tell your friends that you have the most expensive vacuum. Like 5 years olds in the nursery school tell they have the most expensive toy. Why not set fire on a bunch of banknotes in the front of them ? That would show how filthy rich you are too... If you want to be popular, just do some change in the world or establish sth like the Nobel Prize. People remember of Nobel more than the one who once owned a gold-plated vacuum. Believe me "creating" things feels much better than "owning" things.


"high-performance 10 amp motor"? My old 10 amp motor performs well enough, thank you!

Those who consider "buying" this should remember the millions of starving people in the world who would benefit from their money rather than wasting it on this vacuum. (is there dust in rich people's homes? I'm amazed...)


Anyone that buys one of these vacums has more money than brains.


It looks like an expensive knockoff of a Kirby vacuum. BTW, Kirby had a G4 and G5 before Apple, and even had a G6. ;)

Gregg Eshelman

Looks like a Kirby to me.

Charles Azar

Is this product American? Or British? I never thought of myself as an outlander but here in South Africa I'm glad I am, if anyone said hey my vacuum cleaner is made of gold it would very quickly be re appropriated back into the hands of the people, smelted and sold. So by all means go ahead and buy one you deserve it just let us know where you stay.


If you're rich enough to buy this thing I'm pretty sure you're not the one that does the actual cleaning.

Forward Thinker

Dirán y tacharían de sexista, machista, etc etc a quien se las regale pero ... le dirían que no a éste regalito?

Andreas Zhellien
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