Hot Wheels Designer’s Challenge: leading automotive manufacturers come out to play

October 31, 2007 Major automotive manufacturers recently showcased their visions for the automobile of the future as part of the LA Auto Show Design Challenge, but now comes a competition of a very different kind. Clean fuel and artificial intelligence take a back seat as speed, power, performance and attitude become the key criteria in Mattel’s 40th anniversary Designer’s Challenge™ in which leading manufacturers were invited to create an original vehicle for the company’s die-cast Hot Wheels® toy range… but there is one special requirement: each vehicle must be able to perform a loop on classic Hot Wheels® orange track.

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