Wine bottle USB key opens the door to the château

If sniffing, swirling and sipping isn’t enough to cure your craving for wine, perhaps this novel new USB key is. Loaded with information about the Grand Cru Classé winery in Bordeaux, the USB key comes in the shape of a bottle of the vineyard’s Pontet-Canet.

The 1GB wine USB key contains detailed information about the estate including a film on Pontet-Canet, a tasting of the last vintages by Michel Rolland, cell phone ring tones with wine-connected themes, wine cellar management software, a reference of Bordeaux Grand Crus Classés wines and a desktop theme for your PC dedicated to wine. The information can be viewed in French, English and German with Japanese and Chinese to come soon.

The fresh approach to learning about the origins of wine was created by the owners of the Grand Cru Classé in conjunction with BeWine Connected, a project specializing in developing new communication about wine. Retailing for €33 (around US$48) the Château Pontet-Canet USB key can be bought directly from the winery château or from BeWine Connected.