June 15, 2007 Since the invention of the automobile, winning on Sunday has meant selling lots of cars on Monday and beyond and this weekend’s running of the fabled Le Mans 24 hour race looks set to influence a lot of sales over the coming decade. Last year Audi’s R10 diesel race car used its frugal fuel consumption, 650 bhp and 1100 nm of torque to win every race it entered. Peugeot meanwhile have been developing a diesel car too – with 700 bhp and 1200 nm. This weekend they face each other for the first time. Astoundingly, the Peugeot has taken first and third grid positions in qualifying. Read on for the background and where you can watch the 24 Heures du Mans unfold.