June 4, 2007 We are all familiar with brands and we have all developed long term relationships with these consistent names. Every day we all make choices about which brands we interact with and each of us has our own relationship with the brands we choose – creating a consistent and ultimately worthwhile relationship with the client/customer is an incredibly complex process. Every interaction with the brand helps to define our view - is it reliable, is it the best, does it reflect who I am? Put all those thoughts together and you vaguely define the incredibly complex brand organism. The second annual BRANDZ Top 100 Most Powerful Brands ranking was announced recently and the world has a new heavyweight champion. As a commercial entity, the number one spot is the holy grail, and the new champion is, astoundingly, Google. Millward Brown’s unofficial world championship ranking for brands ascribes Google a brand value of US$66 billion, 50% more than Coca Cola and double that of Toyota, McDonald’s, Nokia or American Express. The rise to the top of the heap took less than a decade with the final ascent seeing Google rocket past General Electric (founded 1878 - US$62 billion), Microsoft (1975 - US$55 billion) and Coca-Cola (1885 - US$44 billion). A free summary of the report is available for download ...
Read the full article: Google becomes the world’s most valuable brand