14-year-old Ribena vigilantes cost GlaxoSmithKline NZ$220K in false advertising case

April 14, 2007 When 14-year-old New Zealand schoolgirls Jenny Suo and Anna Devathasan handed in their surprising Science Fair project results in 2004, they hardly expected to strike a financial blow for the consumer, but that's exactly what happened when global pharmaceutical juggernaut GlaxoSmithKline admitted to 15 charges of breaching the Fair Trading Act at the Auckland District Court earlier this month. The girls' project tested the vitamin C content of 8 different juices against the claimed amount on the packaging and were surprised to find that despite GSK's assertion that Ribena contains 7 milligrams of Vitamin C per 100ml, they were able to find "no detectable level" of the vitamin. Go to it kids! Be inspired by Jenny and Anna and keep 'em honest.

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