New research substantiates Video Games as key advertising vehicle

March 23, 2007 New media research and measurement firm Interpret’s Gameasure report is likely to make a few marketing managers think about the most effective way to spend their precious budget. The report reinforces the significance of video games as a medium for marketers seeking to reach and influence key demographic groups, particularly young males. The report measures actual reach, frequency and demographic makeup of over 80 video game titles and shows that games reach well beyond reported retail sales figures.

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