Coca-Cola and GLAM*IT make Europe’s first Magazine on a Bottle

March 22, 2007 The concept of miniature magazines appearing on products of all kinds drew a step closer today when On Product Publishing International (OPP) announced that Coca-Cola Belgium will be the first soft drink company to use the Magazine on a Bottle concept. Coca-Cola light and Sanoma Magazines have joined forces to create the world’s first soft drink combined with a magazine, using the labeling innovation. In April 2007, chilled Coca-Cola light 500ml PET bottles on sale in Belgium will have a free copy of a special mini edition of GLAM*IT magazine attached to the bottle. GLAM*IT is a Belgium’s leading young and glamorous fashion title. The Coca-Cola light edition consists of content which is typical for GLAM*IT but reduced to fit the bottle size. A light version of GLAM*IT has thus been created, to further associate Coca-Cola light with the lighter side of life.

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