March 9, 2007 For people who have trouble dealing with an alarm clock telling them it’s time to get up, here’s one potential solution – it’s an alarm clock that runs away and torments you until you get up. When Clocky was just a design concept it received a lot of attention, but now it’s a real product. When the alarm sounds, Clocky will start beeping. You can set him to run away immediately the alarm sounds, or you can set it to snooze once for your chosen number of snooze minutes and if you don't get up, Clocky will start beeping again and run away. His aim is to jump off your bedside table first, so he won’t be easy to catch once, he’s hit the floor. He then scurries away and beeps at you until you get up and catch the little critter.

Created by Boston-based designer Gauri Nanda, the Clocky is available in three colours – almond, aqua and mint – and sells for US$50.