March 5, 2007 While some people just adore trying on shoes, for most of us, it’s a drag, but the application of new technologies by adidas looks set to free us from this tedium and save considerable time for everybody. This entertaining new form of shopping can be found on the Avenue des Champs Elysees, where adidas has opened its latest and most modern shop anywhere in the world. Customers can now try on a variety of models in front of a virtual mirror without changing their shoes. They can navigate through the collection by simply pointing at products on a computer screen.