March 4, 2007 Fiat is relaunching one of the motor industry’s legendary performance and sporting car brands this week at the Geneva International Motor Show, when it takes the wraps off its new Grande Punto Abarth, the first of a new range of high performance and sporting Fiats, as well as performance and sporting kits for the Fiat range. Fiat supremo, Luca de Meo, decided some time ago that Abarth had to be much more than a badge attached to certain models in the Fiat range. So a new Abarth division of the company will run its own racing and rally teams, starting with the successful Grande Punto Abarth S2000, which won both the Italian and European Rally Championship titles last year, in its debut season. The new Abarth division will also prepare racing and rally cars for customers in a wide range of series and one make championships. For road car customers, Abarth will develop new models for the Fiat range, starting with the Grande Punto Abarth, as well as developing performance and styling packages for the owners of existing Fiat products.