Purchasing new hardware? Read our latest product comparisons
ADVERTISEMENT

Kia ex_cee’d Cabrio Concept

By

February 22, 2007

Image Gallery (2 images)

February 23, 2007 Kia will debut an all-new ex_cee’d cabrio concept car at the 77th Salon de l’Automobiles in Geneva in March. Based on the new three-door cee’d hatchback, due to go into production at the Zilina factory in Slovakia from December, the ex_cee’d shares the same platform, but features all-new exterior panels and a powered folding fabric roof. By adopting a fabric roof, the ex_cee’d deliberately goes its own retro way rather than following the trend towards cabrios with folding metal roofs. Kia’s new Chief Design Officer, Peter Schreyer paid special attention to designing a classic cabrio with a traditional soft-top roof: “I’m convinced that the fabric roof will have a renaissance. We’ve all lived with the romantic idea of open-air driving for a long time and for me, the fabric roof is the quintessential element of a truly rewarding cabrio.”

With its slight wedge shape profile, muscular wings over 19-inch alloy wheels, and aggressive nose with dynamic front styling, the ex_cee’d has instantly found a form that stands out from the cabrio crowd. The cabrio concept is finished in ‘meringue white’ exterior paint with a ‘bitter chocolate’ fabric roof – colours that are echoed by the interior’s two-tone leather.

“With this new cabrio concept car, Kia has once again demonstrated that it is a young, style-conscious company that knows how to combine elegance with dynamics,” enthused Mr Yong-Hwan Kim, Senior Executive Vice President and COO Kia Motors.

“The Kia ex_cee’d is a fresh aesthetic high-point in our history, an encouraging sign of the growing internationalisation of our brand and a step in the process of evolving into a European company with Korean roots,” he added.

The styling of the ex_cee’d cabrio hints at the future direction Kia vehicles could be taking under Schreyer’s guidance.

ADVERTISEMENT
About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
Tags
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles
ADVERTISEMENT
ADVERTISEMENT