February 14, 2007 We’re reserving judgement on this one, though it definitely deserves comment. Horntones is a Californian company which will begin selling its US$150 car horn customisation tool in April. Basically, it enables your car horn to play any sound file – music, voices, rude sounds, sirens … anything. You’ll also need to pony up the readies for an amplifier and the sounds are loaded to the unit via a USB flash drive. The Horntones unit can be installed in or sit atop the dash and holds eight sounds – more than enough to offend almost everybody, with the constabulary included no doubt. While we think that customising your car horn is kinda cool, we also think it’s kinda scarey that such tools can be sold to people without them undergoing an IQ test first - this device has the potential to cause uncertainty on the roads, or worse.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon