The US$25 Million Virgin Earth Challenge

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Article Summary

February 13, 2007 Sir Richard Branson’s US$25 Million Virgin Earth Challenge focuses on the biggest single problem faced by humanity today - global warming. It steps across the national boundaries which have prevented anyone a full appreciation of the damage we have done to the environment and the gravity of the consequences of messing with the planet’s ecosystem. There may not be a single effective solution to this problem but if there is, the Virgin Earth Challenge is the best chance we can see of finding it. Given that these is no effective common approach on the horizon to a potential extinction event, we applaud the initiative wholeheartedly. The Virgin Earth Challenge will award US$25 million to the individual or group who are able to demonstrate a commercially viable design which will result in the net removal of anthropogenic, atmospheric greenhouse gases each year for at least ten years without countervailing harmful effects. This removal must have long term effects and contribute materially to the stability of the Earth’s climate.

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