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FogScreen walkthrough screen used on Disney Enchanted promo tour

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January 24, 2007

January 25, 2007 The new Walt Disney film Enchanted – released in November/December 2007 – has a promotional tour travelling to the main European cities of London, Paris, Madrid, Brussels and Munich in which the FogScreen walk-through screen is featured. One of the key features of the movie is an enchanted wishing well. The effects of which in the tour have been created by FogScreen walk-through screen (pictured). A Finnish invention, FogScreen walk-through screen uses ordinary water to generate a thin, dry fog upon which the image is projected, hence making it possible to walk through an image floating in mid-air without getting wet.

“We chose FogScreen‘ because of the unique qualities it has that bring the magical well to life,” explains Enchanted Experience Project Manager, Maria Walker. “Its real life movement and fluidity capture a water effect like no other. Our concept required guests to walk through the well water effect without getting wet which FogScreen‘ allows”, she continues.

”Disney´s Enchanted promo tour is presenting a creative way for using the FogScreen technology. Installation of the wishing well is a unique set-up with the built-in FogScreen effect. The set up has been made with FogScreen One screen and despite the one meter size, which is extremely convenient for a tour such as this, the installation is very impressive”, says Mika Koivula, CEO of FogScreen Inc.

In addition to the Walt Disney Enchanted Tour FogScreen Inc. has been during the recent months providing fantastic experiences for many of the world best-known brands like Harrah´s hotels, Procter & Gamble, Microsoft, x-box, Nokia and BudLight among many others.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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