December 19, 2006 Universal Pictures and ReelTime Media have launched the first major movie download-to-own (DTO) service to include secure burn technology. Movies will be released on the same day as retail DVD, enabling consumers with a high speed internet connection to download a wide selection of Universal movies and content for permanent ownership via a unique 3-copy secure burn DTO model. By logging onto the service, consumers can access two Windows Media files, downloadable to PC/laptop and a portable device (compatible with Windows Play4Sure technology) and a third digital file that allows the movie to be securely and legitimately burned to DVD, containing full DVD functionality. Pricing for the downloads will begin at AUD$14.98, with new release titles costing AUD$33.99 (US$26.50).
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