November 19, 2006 With the Chinese automotive market now the second largest in the world and growing like topsy, the Beijing International Automotive Exhibition is become one of the world’s premier automotive showcases in very short order. Few of the world’s non-Chinese automotive companies have debuted concept cars there for a variety of reasons that will no doubt change over the next year or two – one of the first to launch an entirely new concept car is Volkswagen which has just taken the wraps off the Neeza concept, a crossover between a sports coupé and an estate with an off-road appearance. Significantly, it was designed in China for China, combining Chinese and German design philosophies. The concept intentionally has neither a radio, navigation system nor other form of infotainment equipment. Instead a ‘Magic Box’ serves as an interface for radio and navigation systems, mobile phone, personal organiser and other devices. And the roof is entirely glass.
The off-road look of the Neeza concept reflects the versatility of the model. The front of the concept features a grille and bumper design that is typically Volkswagen, yet traditional Chinese window engravings are incorporated into the grille design. The rear looks sporty, yet is also functional.
The Neeza concept offers a large, functional interior for both business and leisure purposes. The design is open with optimal comfort in mind, for example, the front seats swivel so passengers can face each other. Access to rear seating is simplified by rear doors which open towards the rear, while a large panoramic roof provides a bright interior.
The concept intentionally has neither a radio, navigation system nor other form of infotainment equipment. Instead a ‘Magic Box’ serves as an interface for radio and navigation systems, mobile phone, personal organiser and other devices.
The name Neeza originates from ‘Ne-zha’, the name of a famous and mystical figure from Chinese history who sounds like a sort of ancient comic strip hero who had magical weapons and fought evil spirits.