RipRoar VideoFree – personal video player for tweens and below


October 31, 2006

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November 1, 2006 Do you remember when you were a kid and someone asked your age? The answer was usually couched in terms of “I’m nearly X”, indicating that like all children, the privileges of age were obvious and you were keen to attain them. It seems that over the next few years we’ll see electronics developed specifically for particular age groups to appeal to this very human trait, and ToyQuest’s new multimedia gadget, the US$180 RipRoar VideoFree is such an animal. The shiny red-and-black, 512 MB portable media player stores up to five hours of television (music and pictures too), has a 2.5 inch color screen, rechargeable battery and built- in speakers. It’s programmable and can record up to eight TV shows at different times and channels and targets children ages 8 and older. “Our focus with RipRoar is to keep tweens in the toy aisle where retailers are losing them, and get them excited about the product,” says ToyQuest, a company which has long focussed on producing innovative toys for teen and tweens.

“We know kids enjoy television, and we also know they may not want to sit in front of the television at 8 o’clock at night to watch a program,” said Bob Del Principe, ToyQuest’s Vice President of Research & Development. “People are on the go more and they don’t want to be shackled by technology.” Avi Rosenstein, ToyQuest’s Product Manager adds, “DVR technology has changed the way we watch TV, and VideoFree will change the way tweens perceive portable content.” Rosenstein continues, “Not only can they program the unit to record your favorite programs straight from their TV, but unlike DVR, they can also take them to watch on the go, which fits their lifestyle better.”

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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