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The world's most expensive chocolates


October 25, 2006

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October 26, 2006 It’s one of those days for quirky news, and they don’t come much quirkier than the products of Swiss company DeLafee International which creates the most expensive chocolate in the world. DeLafee’s Swiss chocolate pralines are covered with 24 carat edible gold leaf hand-applied to each chocolate. Not surprisingly, there’s no economy pack, with the Intimacy Box costing US$36.90 and containing two pralines, while the celebration Box of eight is US$98.40. Why is the gold edible? All gold is apparently edible, being totally safe when ingested and famous for its non-allergenic properties (otherwise it wouldn’t be used in tooth fillings). Both the European Union and United States authorize the use of gold to decorate food products and in several cultures gold is regularly used in foods. India is the world's largest consumer of gold in food products, eating its way through 12 metric tons of gold per year. Gold leaf is used to decorate pastries, which the wealthy offer as gifts for special celebrations like weddings or holidays. In France and Italy, celebrity chefs use gold leaf to decorate their most refined dishes. In Japan, gold leaf is mixed with sake on New Year's Eve to bring good luck and prosperity for the coming year and in Europe the same tradition apparently exists with champagne, though we can’t vouch for either practice.

As for the chocies that cost US$18.45 each, they’re made from a blend of criollo cocoa beans from Ecuador and Venezuela and Forestero cocoa beans from Ghana. Distributed internationally (current list here), Delafee is seeking international distributors.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
1 Comment

Edible gold too...

Amr Montasser
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