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The Save My Face Pillowette

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October 18, 2006

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October 19, 2006 In the United States, between the end of World War II and 1964, 76 million Baby Boomers were born. They are now entering middle age and changing the demographics of the entire population, along with consumer needs, since they spend more money than any generation in history. Every 7.5 seconds, a Boomer turns 50! Aging boomers have caused a unique explosion in the beauty, health, and anti-aging markets (see previous report here). This product is aimed squarely at the boomer market plus all those people who have a vested interest in looking after their face, be it surgery related, vanity related or work related. The “Save My Face!” Pillowette is claimed to prevent wrinkling, improve nasal air flow (and hence increase oxygenation of the body), ease aches and pains, and aid in cosmetic surgery recovery. In addition it is claimed to enhance the affects of expensive anti-aging facial creams and serums. Nothing is rubbed off on your sleep surface. The double crescent-shaped design supports the head comfortably while elevating the face during sleep or rest. This prevents compression of skin tissues and muscles in the face and forehead. It also provides proper support for the neck, shoulders, and back. The Pillowette is available in two sizes, a full-sized US$90 Le Grande model and a smaller US$40 La Petite model ideal for travel.

Both the Le Grande and La Petite models are manufactured with soft 200-thread count, flame-retardant cotton outer covers, and filled with 100% hypoallergenic synthetic fiber. The custom removable pillowette case is made from an imported 270-thread count 100% cotton Sateen and features an invisible zipper to ensure a comfortable sleeping surface. The double crescent design permits you to sleep on your right or left side without needing to move the pillowette.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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