Disney’s line of digital cameras for tots and tweens
By Mike Hanlon
September 7, 2006
September 8, 2006 Children of today will be the first generation to capture their own images, and that hasn’t been lost on the Disney entertainment empire which has launched a new Disney Pix line features digital cameras, camcorders and peripherals that allow young kids and tweens to shoot, edit, print and share their digital photographs. Starting at just U$20 the designs are character-themed for all ages, including "High School Musical," "Cars," "Disney Princess," "Pirates of the Caribbean" and "Tinker Bell." The Digital Cameras all come with Disney Pix software starting with the U$20 Disney Pix Micro (an ultra-small camera with a storage capacity of 24 photos) for tots, the slightly-upmarket US$50 Disney Pix Click (200 VGA 640 x 480 photos, 2X digital zoom, built-in auto flash, TV output), the range-topping US$80 Disney Pix Max (3 MPX images, 1.5" colour LCD screen, 4X digital zoom, expandable memory card slot, built-in auto flash, TV output), and a US$30 Keychain Digital keychain Brag Book, an ultra-small digital photo album that stores 50 photos and has a 1.1" LCD screen. There’s just one camcorder – the US$80 Disney Princess Digital Movie Maker, a digital with 32MB of built-in memory, 640 x 480 video resolution and a built-in microphone, pitched for girls to edit their own videos and add music, animation, sound effects, titles and credits with the accompanying software.
Fostering creativity and stretching the imaginations of children have long been a part of the Disney legacy, this month Disney Consumer Products delivers on this tradition with a new line of Disney Pix digital cameras especially designed for.
"Today's kids expect photography to be digital and see film as antique. They want to see their photos instantly, share them digitally, and modify them in all sorts of creative ways. The Disney Pix line was designed specifically to let this new generation use photos to unleash the power of their imaginations," said Chris Heatherly, vice president, Disney Consumer Products, Global Electronics. "Until now, digital cameras have been too complicated for kids and have generally been priced out of reach. The Disney Pix line delivers the functionality and creative play that kids are looking for in a variety of stylish designs at affordable price points that parents can say `yes' to."
With price points starting at just $19.99, Disney's imaging products also come with the Disney Pix software, designed to inspire a child's creativity and imagination. This proprietary, highly interactive and easy-to-use editing software suite allows users to customize their photos with Disney characters, stamps, frames and more. A video editing version is also available for digital camcorder products.
Designed by Disney in partnership with its manufacturer, Digital Blue, the new Disney Pix line features eight products suitable for all ages and budgets. Disney-themed designs include "Disney Chrome," "High School Musical," "Pirates of the Caribbean," "Cars," "Little Mermaid," "Disney Princess" and "Tinker Bell." Products are now available at mass retailers nationwide.