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The glowing Martini

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September 1, 2006

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September 2, 2006 In a society obsessed with anti-aging, it seems somehow appropriate that Olay's new Definity anti-aging line should be a sponsor of the TV Guide After Party for the 58th Annual Primetime Emmy Awards, where several of the presenters were so pumped full of botox that they could have been mistaken for hand-puppets. At the afterparty, Olay Definity hosted a where the Olay Defini-tini, a signature drink was served exclusively. Inspired by Olay's new anti-aging line, Definity, which tackles the signs of aging beyond fine lines and wrinkles by addressing even skin tone and luminosity, the Defini-tini is a glowing cocktail created by celebrity mixologist and 2004 International Bartender of the Year, Alex Ott. Attempts to find out what made the cocktails luminous have not drawn a response but we don know they came in two flavours - Pear and Luscious Lemonade.

"The Olay Defini-tini has a beautiful luminosity that cast a shimmering glow in the Olay Definity suite," said celebrity mixologist Alex Ott. "As the first-ever glowing cocktail this delicious drink has star-studded appeal and a delicious taste." A renowned mixologist Alex Ott is responsible for the custom drink recipes found at leading hot spots including Sushi Samba in New York, Miami and Chicago; Buddha Bar in New York and Paris, and has been awarded the "Best Mixologist in America" title in Las Vegas.

Also featured in the suite was the "Olay Definity Reflections of Hope Mirror" a one-of-a-kind mirror that celebrities signed that night for an eBay auction going live September 5 with 100% of proceeds benefiting the Skin Cancer Foundation.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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