Purchasing new hardware? Read our latest product comparisons
ADVERTISEMENT

Motorola and Burton Snowboards launch second generation of Audex wearable electronics

By

August 3, 2006

Image Gallery (4 images)

August 4, 2006 Motorola and Burton Snowboards this week announced the expansion of their joint Audex wearable electronics collection at the 2006 Burton New Zealand Open Snowboarding Championships. Available at select Burton Authorized Retailers this month, the new 2007 Audex collection offers the ultimate blend of technology and snowboard function, enabling easy wireless communication and music entertainment for consumers on the move. New for 2007, the Audex Bluetooth Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.

Burton-owned impact protection company R.E.D. also partners with Motorola to offer two helmet styles and one beanie style that feature Bluetooth technology, allowing users to pick up calls and listen to music from a compatible mobile phone without taking off the hat or helmet.

"The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain," says Bryan Johnston, Vice President of Global Marketing at Burton. "Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices."

"Teaming with Burton allows Motorola to combine our expertise in mobile solutions with a company at the forefront of snowboarding," says Leslie Dance, Corporate Vice President, Global Marketing & Communications, Motorola, Inc. "The result is an exciting collection of snowboarding gear and accessories that make it easier to communicate and listen to music when you're on the move."

ADVERTISEMENT
About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
Tags
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles
ADVERTISEMENT
ADVERTISEMENT