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The Smoking Airline

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July 11, 2006

July 12, 2006 It’s one of the largest, most committed and most ignored niche markets that’s ever existed, so the news that Smoker’s International Airways (SMINTAIR) is planning to take to the skies in March 2007 catering just for smokers has that familiar flash of the “bleeding obvious” that accompanies any winning idea. Back in 1964 when the inaugural United States Surgeon General's Report on Smoking and Health enlightened the world about the dangers of tobacco usage, the practice of cigarette smoking was quite fashionable. Remarkably, more than two thirds of all US males smoked at that time and in some countries, the smokers numbered three in every four males. Since then education has enabled smoking rates to halve, though in most countries at least 20% of the adult population still smokes. Throughout this period, two countries have remained steadfast in upholding smokers rights – Germany and Japan where more than a third of all adults still smoke. The prospective airline envisions a return to the values of the sixties, complete with plenty of legroom, a pampering of the passengers, beautiful hostesses and the ability to smoke anywhere you wish – ALL SMINTAIR seats will be smoking seats. Logically, the first SMINTAIR 747 will fly between Dusseldorf and Narita (Tokyo).

The airline is currently in fund raising mode which should be no problem with former stockbroker Alexander W. Schoppmann at the helm – Mr Schoppmann’s thoughts on the philosophy of the airline offer an entertaining read.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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