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The LG Breathalyzer Phone

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July 7, 2006

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July 8, 2006 There’s been a lot of talk on the tech blogs about LG’s Korean-only LP-4100 Sobriety phone and the possibility it will roll out in the United States. The phone has a built-in breathalyzer and is selling very well in Korea. Indeed, given that between 15 and 30% of all road deaths (depending on your country) involve drivers over the legal blood alcohol limits, and there’s been so much kerfuffle since it was shown at CES in January, you’d think it’d be a certainty to debut shortly. But apparently not. LG emphasised when we asked that “this phone will not be launching in the US this year, and at this time there are no plans to bring it over to the US at all. The original article announcing this phone was incorrect.” We have previously tested a personal breathalyser and thoroughly recommend them as essential kit for anyone who consumes alcohol and then drives/rides, so obviously we’re very keen on this idea, particularly for young people who are, according to the statistics, particularly at risk.

Strangely, in addition to the breathalyser, the cell phone is equipped with an advanced universal remote control feature and it is styled like a sports car. There’s also a 1.3 megapixel camera and an MP3 player.

Indeed, even LG Australia was quick to point out that it had no plans for distributing the phone, and Australians are at the extreme end of the drinking and driving scale. Go figure????

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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