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The Jeppe Utzon Barbeque


June 19, 2006

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June 20, 2006 The result of a two-year collaboration between Electrolux and designer Jeppe Utzon, grandson of Sydney Opera House designer, Jorn Utzon, the Electrolux Jeppe Utzon Barbeque is designed to complement the current architectural trend of clean, minimalist lines. Not surprisingly, the elegant Utzon Barbeque is constructed of premium grade materials such as ScotchBrite Stainless and Corian and comes in at the ultra-premium end of the market with a AUD$9,000 (US$6630) price tag.

“The Electrolux Jeppe Utzon Barbeque completes any contemporary outdoor living space and is set to inspire stylish and elegant outdoor cooking and entertaining”, says Lars Erikson, Design Director of Electrolux Home Products for the Asia Pacific region, who also heads up the Electrolux Design and Innovation Centre in Sydney.

The Electrolux Jeppe Utzon Barbeque runs on either LPG (bottled) or natural gas, has a built-in gas shut-off safety system, grill and hotplate areas and a lightweight fabric cover.

The outdoor cooking surface and controls are hidden from view when not in use by brushed stainless steel cover panels, which then extend to provide bench space for food and drinks when the gas fires up.

Electrolux relocated Erikson from his native Sweden three years ago to head up the local design team at it's Pyrmont (Sydney) studio, with a view to bringing Swedish design to the Electrolux suite of Australian brands, which also includes Westinghouse and Simpson.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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