The Digital Ink billboard

May 19, 2006 The coming of digital paper seemed to take forever, but now that it’s here, we’ve seen a veritable explosion of products such as clocks, watches, rollable displays, and more recently, the holy grail we’ve all awaited since we could conceive the possibility, the digital book (the Sony Reader and iRex Iliad). But wait, there’s more! There's another very promising high res, low power display emerging and we’re about to see magink's proprietary digital ink technology used on billboards. Global outdoor advertising company JCDecaux appropriately premiered the new generation of high resolution magink-based digital billboards at the 59th Cannes Film Festival on Wednesday. The magink digital ink billboards are installed at multiple highly trafficked venues in Cannes, including one located adjacent to the Palais des Festivals, the official home of the Cannes Film Festival. The new displays will feature an array of full-motion video advertisements and information on the City of Cannes. The digital ink technology offers full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility -- just like ink on paper.

Beyond the world of billboard advertising, magink will also be used with other display applications such as consumer electronic products, in-store point-of-purchase, and promotional displays. Portable devices such as PDA's and mobiles in particular will benefit from the low power consumption offered by magink. Nearly three years ago when we first wrote about magink, CEO Ran Poliakine told us, "magink could take the place of every screen based technology across the board" said Poliakine, "not just e-books where you can download newspapers, magazines and eventually video into a conventional 'book' format, but wallpaper, exterior building facades and countless other applications".

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