May 3, 2006 As the world of advertising continues to embrace new technologies, we will see some wonderous and compelling new ways to meet people who are selling what we need when we need it. Last week at the National Association of Broadcasters convention in Las Vegas American Blimp Corporation’s Lightship/Lightsign subsidiary unveiled a new advertising platform of sheer genius. We’ve seen a few media concepts of great foresight of recent times, but this promises the hamburger with the lot to advertisers. The A-170 Video Lightsign airship marks a new era of outdoor advertising, one that has been long heralded by scifi writers – flying electronic billboards. It has a high quality colour LED screen measuring 30' X 70' that can be used to broadcast live TV, Internet sites, stock tickers, slide shows or any other media. Indeed, the Lightsign has been designed with such an array of technologies in mind, that it’s really more an integrated marketing medium than an outdoor medium utilizing GPS tracking (changing the message to suit the audience below and the time of day), two-way communication with customers, text messaging and phone tie-ins. Modern materials and technologies now offer what was previously an almost cost prohibitive promotional platform into a very cost-effective, completely portable arsenal of sticky and very effective marketing technologies to target a mass audience or select demographic or any captive audience! Mark our words – this is big!
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