Internet advertising growth
Image 1 of 2
View Other Images From This Gallery
|
|
Article Summary
April 15, 2006 When the US sneezes, the world catches cold, and in no area is the US more a leader than in media technology and trends. Which augers well for the internet economy with the release of the full 2005 year Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.. Advertising spending for 2005 rose 4.2% over 2004. Advertising spending increased in many reported media, led by Internet (23.3% gain), National Spanish-Language TV (16.9%) and Cable TV 11%). Local (10.1%) and National Consumer Magazine advertising (6.7%) continued to rebound with healthy gains in 2005 and outdoor media put on a healthy 7.3% gain.
« Back to Internet advertising growth
