Six times smaller chip next generation TV-on-mobile in U.S. Market
By Mike Hanlon
April 4, 2006
April 5, 2006 Philips announced its next generation TV-on-mobile solution for the North American market at CTIA today. An amazing six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the smaller size BGT216 (7x7 mm, compared to the previous version’s 15x26 mm and no that’s not it in the pic – good pic though, heh?) improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. The U.S. market for TV-on-mobile is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.
Philips has also responded to the industry issue of power consumption and mobile TV by designing the BGT216 to require low power, maximizing battery life and service value for consumers.
"The recent momentum for the commercialization of DVB-H, Modeo's chosen mobile television technology, has been nothing short of overwhelming," commented Michael Schueppert, president of Modeo. "Working with leading companies like Philips to make these technology advancements a commercial reality is an exciting opportunity for all involved, including handset manufacturers, wireless operators and content providers."
"TV-on-mobile is becoming a proven market for our customers across the world, and none more so than in North America," said Gert Jan Kaat, senior vice president and general manager, Mobile & Personal Business Unit, Philips Semiconductors. "Our advanced, second generation TV-on-mobile solution for North America is compatible with previous versions and our Nexperia cellular system solutions for 3G. It is not only high performance and low power, but it is leading the industry in terms of size which makes it easier for our customers to create sleeker, more cutting edge handset designs, using proven technology from a trusted partner."
The BGT216 solution for TV-on-mobile has the capabilities of a complete digital TV front-end receiver. The Philips Customer Development Kit (CDK) ensures smooth, easy development and reduces time-to-market for TV-enabled cellular handsets. It includes programmable options that support evolving standards and the introduction of upgrades, even after systems have been deployed in the field. Philips can also offer customers expertise in integrating an antennae solution which can simplify the development process.
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