April 1, 2006 Reversible watches got their start in the 1920s when English Officers found they were forever getting their watch crystals broken while playing polo and issued a challenge to watch manufacturers to overcome the problem. Swiss master watchmakers Jaeger-LeCoultre have long had a culture of innovation and the famous Reverso was introduced in 1931 in response to the challenge. Many manufacturers followed suit, though Jaeger-LeCoultre remains to this day the only company to provide a full range of Reverso watches for men and women and the brand is best known for the innovation despite several other significant world firsts in watchmaking. At BASELWORLD 2003, TAG Heuer unveiled the Monaco Sixty Nine Concept Watch, a reversible, mechanical/digital watch: on one side, the classic, square-cased Monaco dial and hand-wound movement; on the other, the high-tech digital quartz movement of the Microtimer. This innovative dual personality combining the 19th with the 21st century, was also the first mechanical watch with a 1/1000th of a second chronograph. Now another master watchmaker has produced a take on the reversible watch. Dubey & Schaldenbrand used BaselWorld 2006 to show the Spiral-verso VIP to celebrate the brand’s 60th anniversary. Its revolutionary case turns in all directions and proudly reveals the exquisitely-finished, entirely hand-engraved movement.