March 19, 2006 If you wanted to give airline business class customers a feeling akin to the luxury they experience with a luxury automobile, the logical people to work with are the people who design luxury vehicle interiors. Airbus prides itself as having the “widest, tallest and most comfortable cabins of any corporate jet” and when it unveils a mock-up of the cabin for its new A350 twinjet at the Aircraft Interiors Expo 2006 exhibition in Hamburg next month, it will be work done in just such a partnership - with BMW Group Designworks. The cabin features new lighting features and projects ambient images onto the ceiling which, along with a host of other technologies, helps to create the mood required.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
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