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Ducati Hypermotard voted the Best Design trophy winner of 2005 by the Motorcycle Design Association

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February 17, 2006

February 18, 2006 The Motorcycle Design Association, a group of designers and professionals from within the two-wheel industry worldwide, has voted the Ducati Hypermotard, designed by Pierre Terblanche, as the best overall motorcycle design trophy winner for 2005. In winning the best overall design award, the Hypermotard scored 50% more votes than the runner-up, the Yamaha MT-0S concept bike. The MT-OS won the concept bike category with Honda’s DN-01 and the Victory Vision tieing for second place. The Hypermotard’s award follows on from the ‘Best of Show’ award it won at the EICMA Show in Milan last November, one of the most important shows worldwide for the motorcycle industry. The Hypermotard also won the Open bike category, from Bimota's Delirio and BMW's HP2. Yamaha's R6 won the supersport category from the Motocycsz C1.

The Design Trophy was awarded for the first time in September 2001; since then, every year, over 70 top professionals from the worldwide design sector are called upon to vote for the best motorcycle design. The jury, made up of designers as well as representatives of the press and the main motorcycle manufacturers, gather to chose the winners in five categories, and then nominate the Motorcycle Design Trophy for the best overall motorbike design. Ducati Hypermotard takes the power, the pleasure and the performance of a supermotard bike to a new extreme and interprets it in Ducati’s unmistakeable style. With 100 horsepower and just 175 kg of dry weight, it is still just a concept, but considering its success so far, it could easily become part of the prestigious Ducati range.

Founded in 1926, Ducati builds racing-inspired motorcycles characterised by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and the new SportClassic. The Company’s motorcycles are sold in more than 60 countries worldwide. Ducati has won thirteen of the last fifteen World Superbike Championship titles and more individual victories than the competition put together.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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