February 12, 2006 Approximately 30 million Americans suffer from chronic insomnia. Many of these people do not seek help for their sleep problems, while others rely on medications to help them sleep. Unfortunately, most of these approaches are not long-term solutions. The National Institutes of Health (NIH) released a State-of-the-Science statement concluding that cognitive behavioral therapy (CBT) is one of the most effective long-term treatments for chronic insomnia. In the past, insomnia sufferers have not had the option of behavioral therapy in the comfort of their homes. A new product called SleepKey is designed to bridge this gap by delivering CBT as a self-help modality.