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World's first automated Blu-ray Disc Publishing System

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February 6, 2006

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February 7, 2006 Primera has announced what we believe to be the world's first automated burn and print device to support new high-capacity Blu-ray Disc recorders and media. Along with its reliable (we use the current model in our main office at Gizmag) built-in robotics and full-color direct-to-disc inkjet printing, the US$5995 Bravo XR-Blu incorporates Pioneer's new BDR-101A Blu-ray Disc/DVD Recorder. The initial release of the XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50 gigabytes of data per disc. Since up to 50 discs can be loaded into the XR-Blu at a time, the upgrade will offer a total native capacity of up to 2.5 terabytes of data that can be published in a single session, opening up new applications and solutions that until now were impossible due to storage space constraints. The XR-Blu will be exhibited at CeBIT in Germany from March 9-16, and will begin shipping in April.

As the first automated Blu-ray system, the XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production and more. Easy Setup and Operation

The Bravo XR-Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD+/-R media. SureThing CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere - on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rack mount kit is available for a standard 4U, 19" wide rack.

Pricing and Availability

The Bravo XR-Blu sells for US $5995 (MSRP). It is expected to begin shipping in April 2006 and will be exhibited in Hannover, Germany, at CeBIT from March 9-16, 2006.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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