adidas shows first modular soccer boot


January 30, 2006

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January 31, 2006 adidas unveiled a new soccer footwear concept late last week in Germany which could have far-reaching ramifications for the world's fashion footwear and sporting footwear industries. The boot is modular and will be known as the +F50 TUNIT. This new soccer boot concept allows players to customize, adapt and tune their boots to any weather, any pitch and their very own personal style. The revolutionary +F50 TUNIT is easily constructed from three interchangeable components: the upper, the chassis and the studs. Each component comes in a variety of styles and functions. Simply by mixing and matching their components of choice, each player can easily build and tune their boots.

U.S. National Team players Steve Ralston, Pablo Mastroeni and Pat Noonan will wear their personal configurations of the +F50 TUNIT at the 2006 FIFA World Cup(TM). Every player will be able to tune his own footwear. Choosing from a wide range of exciting uppers in bold colors, determining fit and comfort by selecting an ideal chassis and by perfectly adjusting their studs to the characteristics of the pitch. The +F50 TUNIT adapts to your own preferences. It's a boot for all conditions, tailored to your very own personal style. +F50 TUNIT Technology

    The lightweight Chassis provides reduced weight through less material usage. This chassis also features the ClimaCool upper.

The Comfort Chassis provides additional comfort, cushioning and shock absorption at high pressure points, such as the heel and the forefoot ball area.

The Orthopaedic Chassis features reductions in the sock liner to allow the usage of personal orthopaedic in-socks.

The specially developed adiHex micro fibre is thin, soft and strong. The use of this unique material allows adidas to produce a very lightweight, yet highly resistant performance boot. The end result: a stunning looking, incredibly durable, very comfortable and easy to maintain soccer boot.

ClimaCool provides a 360-degree cooling effect for the entire foot through the adiHex/mesh upper construction and ventilation cut-outs in the outsole.

The lace cover provides a cleaner kicking surface to reduce missed shots and passes.

The glove-like fit of the TUNIT makes for a lighter shoe and allows a better feel for the ball.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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