NetFlix Type ''Borrow and Return'' Retail concept

December 10, 2005 Business models morph, mimic and evolve at a rapid rate these days, which is just one of the reasons we love the borrow-and-return fashion retailing concept borrowed from NetFlix DVD rental system. Fashionable handbags cost a lot of money and given that most women would prefer to never to be seen with the same bag twice, the rental concept makes sense. Internet-based Frombagstoriches is finding enormous success with the model of 'borrowing or renting' designer handbags. This designer emporium will let anyone borrow a purse by the week, month or longer and then exchange it for another, making it a NetFlix for handbag addicts. It's the ultimate indulgence...an endless stream of pristine Designer handbags delivered right to your door. Now, America has enough shoe-addicted women to drive a shoe rental service, and maybe jewellery rental too and at a stretch we might one day see watch rental for men?

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