November 23, 2005 The winners of Ferrari's design contest "New Concepts of the Myth" have been announced. Organised by Ferrari in conjunction with Pininfarina to search for tomorrow's car designers, the contest winners have been drawn from three continents. Ferrari head Luca di Montezemolo and Sergio Pininfarina announced the winners of the contest to the 20 finalists whose models have previously been covered by Gizmag – the winning models were the Millechili, Fiorano, Tre Diviso and the Ascari. A complete gallery of all of the contestants can be found here.
The 20 finalists models were conceived by students from 13 different countries, representing four renowned schools - College for Creative Studies of Detroit, Coventry University School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts.
The winning models are: - "Millechili" - by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) - Istituto Europeo di Design, Turin - "Fiorano" - by Rob Battams (UK), Tom Hardman (UK) and David Imai (USA), Coventry University - School of Art & Design - "Tre Diviso" - by Daisuke Nagasato (Japan), Kim Teakyung (Korea) and Hiroaki Yakubo (Japan) - Tokyo Communication Arts - "Ascari" - by Manuele Amprimo (Italy), Werner Gruber (Italy) and Yu Jae-Cheul (Korea) - Istituto Europeo di Design, Turin
The four winners will have the unique opportunity of work experience at Ferrari's or Pininfarina's Concept Design's Department.
During the last three weeks of the contest, a section of the www.ferrariworld.com web site, containing photos of the twenty finalists, was visited by more than 22,000 users, who voted on the entries.
Special mentions for significant proposals were also given to: - the high level of attention and care shown towards the project: Tokyo Communication Arts - the most voted project at www.ferrariworld.com site: "Ferrari F Zero" - by Jean-Michel Raad (France), Shen Jiang (China) and Leon Dang (China) - Coventry University School of Art & Design - best project's name: "Millechili" - by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) - Istituto Europeo di Design, Turin - female team: "Vigore" by Keiko Ikeda (Japan), Hye Jin Kim (Korea) and Yanagimoto Kazuo (Japan) "612 Lafayette" - by Shigenori Maeda (Japan), from the College for Creative Studies of Detroit, has won the "Alcoa Award", a special design prize for Excellence Design for Aluminum: the winner will receive an aluminum reproduction of his model.
The Sunday Times, the leading UK Sunday newspaper, also presented its special "Reader's Award" to the "Ferrari F Zero" project.
The students have had total creative freedom, although their designs had to retain the recognizable features and values of the Ferrari Marque.
The jury was composed of a team that, in real life, decides the style of Ferrari cars designated for production: President Luca di Montezemolo, Vice President Piero Ferrari, General Manager Jean Todt, Vice General Manager Amedeo Felisa, the new Concept Design Chief Donato Coco and the Head of Product Portfolio Development Massimo Fumarola. In addition, Life Senator Sergio Pininfarina and Ken Okuyama, Chief Designer for Pininfarina, were part of the jury. Even Giuseppe Bonollo and Frank Stephenson, currently Responsible for Product Portfolio Management of Fiat, and Responsible for Fiat and Lancia's Style Centre respectively, took part in the jury, as previously Ferrari's Responsible for Product Strategies and Responsible for Concept Design.