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ZORK NOT CORK – it was only a matter of time


October 28, 2005

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October 29, 2005 Wine has been one of man’s greatest pleasures over the last 10,000 years, having played a prominent role in the Phoenicean, Greek, Egyptian and Roman civilisations with the latter responsible for beginning all of the major European wine producing regions, not to mention the wine barrel, the wine bottle and the basis of the current wine appellation system. For the first few thousand years, the bitterness of wine spoilage was overcome by flavouring the wines, and many different methods have been used to prevent spoilage, such as topping wine containers with olive oil, leather tied with vine, clay stoppers, oily rag closures and most successfully, cork. But cork is inconsistent and still has an unacceptable spoilage factor and ever since French microbiologist Louis Pasteur discovered wine spoilage was caused by microorganisms, the search has been on for the ideal closure system.

More than a century later, around 10% of the 15 billion wines bottled each year with cork are spoiled. The screw cap has begun capturing market share in recent years but still labours under a downmarket stigma. Now another system looks set to make its mark.

Many people believe the unusually named ZORK is the greatest advancement to winemaking since the treading of the first grapes. ZORK manufactures soft re-sealable wine closures that replicate the performance of a screw cap, but pop like a cork, all without the need for a corkscrew. Adding yet another aspect to the enjoyment of wine, it also effectively reseals the bottle.

It’s not surprising then that the innovative wine closure is finding enthusiastic buyers in the United States and Australia.

Made from 100% recyclable food-grade polymers, ZORK wine closures do not taint wine or scalp its flavours. Easily opened by hand, ZORK retains the celebratory ‘pop’ of a cork while safely protecting the wine to be enjoyed as the winemaker intended.

The most obvious benefits of ZORK are its reliable consistent performance, ease-of-use and cost competitiveness

The rigour of the company’s testing effectively seals the deal for us, and if you’re concerned about the opinions of the wine industry, read these testimonials.

Ten out of ten!

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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